Magazine Advertising Rates

Send in any kind of ad at any time, and it will be included in the next issue! All photos will be returned FREE via 1st class mail. Ads will be placed in the magazine in the order received.

Call us if you need any help with your ad. Don't be shy - it's part of our service! We appreciate typewritten copy. Remember, fewer words in your ad mean a larger photo!

First-time advertiser	Custom-designed full page	$144
Full-page custom-designed	Theme ads, facing pages and group ads - each page	$154
Facing Pages	Each page	$154
Full Page	One time	$169
Full Page	One year (option of new photo/text)	$509
Full Page	One year (reprint of same ad)	$409
1/2 page	One time. Extra words are not available. Available extras - flashes, changes, additions (keeping under the allotted number of words), tear sheets and flyers. Small logos may be included.	$124
1/2 page	One year - may change photo and text. Extra words are not available. Available extras - flashes, changes, additions (keeping under the allotted number of words), tear sheets and flyers. Small logos may be included.	$374
1/2 page	One year - reprint of same ad. Extra words are not available. Available extras - flashes, changes, additions (keeping under the allotted number of words), tear sheets and flyers. Small logos may be included.	$299
1/4 page	One time. Extra words are not available. Available extras - flashes, changes, additions (keeping under the allotted number of words), tear sheets and flyers. Small logos may be included.	$89
1/4 page	One year - may change photo and text. Extra words are not available. Available extras - flashes, changes, additions (keeping under the allotted number of words), tear sheets and flyers. Small logos may be included.	$269
1/4 page	One year - reprint of same ad. Extra words are not available. Available extras - flashes, changes, additions (keeping under the allotted number of words), tear sheets and flyers. Small logos may be included.	$194
Theme Rates - 1/4 page	Special formatted pages - Specialty Wins/Theme ads (see list of themes for each issue at the top of this page) - extra words are not available. Extras which are available - flashes, changes, additions (keeping under allotted number of words), tear sheets and flyers - 1/4 page - small logos may be included	$84
Theme Rates - 1/2 page	Special formatted pages - Specialty Wins/Theme ads (see list of themes for each issue at the top of this page) - extra words are not available. Extras which are available - flashes, changes, additions (keeping under allotted number of words), tear sheets and flyers - 1/2 page - small logos may be included	$109
Theme Rates - full page	Special formatted pages - Specialty Wins/Theme ads (see list of themes for each issue at the top of this page) - extra words are not available. Extras which are available - flashes, changes, additions (keeping under allotted number of words), tear sheets and flyers - Full page - small logos may be included	$144
Business Card	Magazine (1 issue)	$25
Business Card	Magazine - one year (4 issues)	$80
Business Card	Website (1 year)	$80
Specialty Spotlight	Per photo	$55
Classified Advertising	Minimum 10 words/per word charge	$0.85
Classified Listing	On website for one year - maximum 35 words	$90

Inside Color Pages
1/4 page, extra words are not available. Extras which are available--flashes, changes, additions (keeping under the allotted number of words), tear sheets and flyers - small logos may be included	$154
1/2 page, extra words are not available. Extras which are available--flashes, changes, additions (keeping under the allotted number of words), tear sheets and flyers - small logos may be included	$244
Full page	$419
Theme ads, facing pages, and groups (each page)	$379
Inside Color Covers
Inside Front Cover	$569
Inside Back Cover	$529
Color Covers
Front Cover - free 1/2-page cover story; 50 words of text with black-and-white photo; 100 words of text without photo	$994
Back Cover - free 1/2-page cover story; 50 words of text with black-and-white photo; 100 words of text without photo	$594

Preferred position	(specified by advertiser) per page	$35
Flash, change, addition, or lettering change	Once ad is submitted	$25
Photo (Extra) or collage (each)	Black-and-white (each)	$55
	Color (each)	$75
Laminated tear sheet	per sheet (only available if background color is light - limit of 5)	$5
Unlaminated tear sheet	(with each ad and article)	FREE
Unlaminated tear sheet (extra)	per sheet	$3
25 Flyers	Black-and-white	$50
	Color	$70
50 Flyers	Black-and-white	$70
	Color	$85
100 Flyers	Black-and-white	$90
	Color	$105
Screen	Gray background	$20
Reverse	Black background, white lettering	$20
Pedigree	Three-generation	$20
Pedigree	Four-generation	$50
Cancellation of ad	1/2 of total charge
Advertiser's or author's copy	Must be ordered with submission of article or ad	$13
Additional words of text	Extra words in FULL PAGE ad(s) are FREE when e-mailed (as text or copied-and-pasted directly into an e-mail) and within design and page limitations. Text will be printed as submitted	FREE
Additional words of text	(over basic allotment when we typeset your ad)	$0.85/word
Research	$20/hour - we will bill you
Late charge	Payment, photo and/or text (after deadline)	$20
Honor Gallery of Shelties	1/6 page--b/w photo and up to 40 words	$60
Balances due and other payments	Figure the total yourself (be sure to include 5% handling charge) or call advertising office for total amount

All advertising, subscriptions, etc. are to be prepaid in U.S. funds by cash, check or money order or by Visa/MC/Discover/American Express. There is an additional $10 charge and 2% per month of any unpaid balance. A $20 charge will be made on any payment that requires subsequent processing. Prices include a pre-payment discount for paying by cash, check or money order. If you are paying by credit card, add 5% to pay full price and be sure to include the following: (1) account number, (2) expiration date, (3) name on account, (4) total - add 5%, (5) signature, and (6) date.

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Last modified: May 16, 2009